Abstract
Along with the upgrading and transformation of the traditional economy and the rapid development of the virtual economy on the Internet, social media seizes the chance and develops rapidly, the phenomenon of star worship is becoming more and more frequent under the influence of talent shows on various video platforms, and the fan economy derived from this has also developed to a relatively mature stage. By investigating and studying the influencing factors behind fans' willingness to worship star, this paper clarifies the links between idol perception, community influence, emotional identification, media influence and fans' willingness to worship star, more intuitively and deeply understand the fan groups, and provide scientific suggestions for correctly guiding young people to worship star rationally.
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