Abstract

The prediction and evaluation of information transmission in online social networks is a challenge. It is significant to solve this issue for monitoring public option and advertisement communication. First, the prediction process is described by a set language. Then with Sina Microblog system as used as the case object, the relationship between node influence and coverage rate is analyzed by using the topology structure of information nodes. A nonlinear model is built by a statistic method in a specific, bounded and controlled Microblog network. It can predict the message coverage rate by guard nodes. The experimental results show that the prediction model has higher accuracy to the source nodes which have lower influence in social network and practical application.

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