Abstract
Training given to 250 UK sales representatives of the global pharmaceutical company Eli Lilly and Co. helped to make the launch of the firm’s male anti‐impotence drug Cialis the most successful in the firm’s 128‐year history. The training won a UK National Training Award. It also earned the UK training department a Lilly global training award for being the best of the 96 that the company has across the world.
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