Elements of Transformation in Indie Publication from the Perspectives of Lejen Press Sdn Bhd

Mohd Syuhaidi Abu Bakar,Nora Edrina Binti Sahharil,Muhammad Aisamuddin Bin Md Asri,Fazlina Binti Jaafar,Siti Nor Fazira Jono

doi:10.6007/ijarbss/v10-i6/7341

Abstract

Some mainstream book publishing was against the indie existence in the publishing industry. Some claim that a novel in the form of indie works can threaten and damage young people's thinking because the essence of the work produced by these indie writers is essentially using coarse language and adopted free-thinking style writing. However, the Malaysian government aims to publish 31,700 book titles per year by 2020 to meet the standards of literate developed countries recommended by the United Nations Educational, Scientific and Cultural Organization (UNESCO). As such, publishing houses in Malaysia is taking steps to produce a variety of books to meet the government's target, including flourishing indie publications. This study has discussed the element of transformation in indie writing and book publishing in Malaysia from the perspectives of an indie publisher (Lejen Press Sdn Bhd). It was found that Lejen Press has transformed its business entity from printed media to digital media, emphasized openness and freedom of the work and has extended its book marketing strategies. This transformation has helped the company to excel in its visibility and market share in the publication industry in Malaysia.

Highlights

The word Indie derives from the English word carrying the notion of independent, free and not dependent on each other
By 2011, indie publications had emerged in the Malaysian book industry and had collaborated in the publication of books
The acceptance of indie publication was a big surprise to the book industry in Malaysia as indie books received a lot of attention from the local community, especially the younger generation

Summary

Introduction

The word Indie derives from the English word carrying the notion of independent, free and not dependent on each other. While looking at the word indie terminologically, it is said that it is rarely discussed by Malaysians in detail, said Wahab and Kusnin (2012). By 2011, indie publications had emerged in the Malaysian book industry and had collaborated in the publication of books. This had succeeded in attracting the attention of the local community. The acceptance of indie publication was a big surprise to the book industry in Malaysia as indie books received a lot of attention from the local community, especially the younger generation. With independent writing themes of relaxed style that touched the realities of community life, while discussing both political and religious matters create a new mainstream acceptance (Wahab and Kusnin, 2012)

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