Efficiency of selective information dissemination within the system of information and communication support of university science (a case study of the Scientific Library of Novosibirsk State University of Economics and Management)

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The author discusses the experience of the center for Information and Bibliographical Support of Learning and Science of the Scientific Library of Novosibirsk State University of Economics and Management in the methodology of selective information dissemination. The author examines the relevance of the method as applied in modern academic libraries and its efficiency for information and bibliographic support, as well as for information and communication support of university science. She also emphasizes the significance of stable communications within a university, and proves the necessity for improving the relevance of information provided through selective information dissemination system using not only feedback sheets but also through face-to-face communication. The concept of selective information dissemination is analyzed. The origins of the method are discussed. The author examines the target users to be acquired by the system and suggests that new relevant information and bibliographic products are needed. She concludes that today the system of selective information dissemination is an effective and demanded one. It is important for increasing the university’s reputation capital and user service performance of the scientific library.