Effects of Homophone Priming on the Decision-Making in Perceptual Color Recognition of Mandarin Speakers

Abstract

This study delves into the nuanced interactions between language, cognition, and perception by examining the impact of homophones on decision-making and perceptual color recognition among native Mandarin speakers. Drawing on theories of linguistic relativity and cognitive processing, this research hypothesized that homophonic primes would subtly influence both decision-making processes and color recognition tasks. Participants were assigned at random to surveys where they were unknowingly exposed to stimuli with and without homophonic primes before engaging in color recognition tasks involving subtle shade differentiations. Contrary to initial expectations, statistical analysis revealed no significant differences in decision-making accuracy between conditions, suggesting that homophones may not overtly affect conscious decision-making processes in our bilingual cohort. However, intriguing variations emerged in the perceptual color recognition task, where participants exposed to homophonic primes showed tendencies to perceive color shades more similarly compared to those in the control condition. This finding implies a potential cognitive load effect or subtle priming influence on perceptual categorization tied to linguistic structures. The implications of these findings challenge traditional views on language's role in shaping cognitive processes, highlighting the complexity of how linguistic structures such as homophones may operate at subconscious levels. The study contributes to ongoing debates in cognitive science and linguistics by underscoring the need for nuanced approaches to understanding cross-linguistic cognitive mechanisms. Future research should further explore the Whorfian hypothesis within bilingual contexts, considering additional variables such as language proficiency and cultural influences to elucidate the intricate relationship between language and cognition.