Effects of Environmental Education and Environmental Facilities on Visitors’ Environmental Literacy - A Case of Rural Tourism

Abstract

From various mass media, it is discovered that environmental anomaly is constantly occurred in past years. It proves that global ecological crises have gradually impacted the earth and the public behavior involving in environmental issues cannot be solved simply by environmental experts, but requires people’s correct environmental understanding and behavior. The solution of environmental issues lies in the development of environmental education; in other words, environmental education is an important tactic to improve environmental issues. Aiming at rural tourism visitors to Fujian Province, total 420 copies of questionnaire are distributed, and 288 valid copies are retrieved, with the retrieval rate 69%. The research results show positive and significant effects of environmental facilities on environmental education, environmental education on environmental literacy, and environmental facilities on environmental literacy. According to the results, suggestions are proposed, expecting to assist in the sustainable development of domestic rural tourism and cultivate the environmental literacy and responsible environmental behaviors of the citizens.