Effects of Core Competitiveness on Strategic Alliance and Alliance Performance in Medical Device Industry

Abstract

Along with the progress of economic development, the enhancement of national income, and the trend of population ageing in past years, people are annually increasing the medical expenses and enhancing the demands for medical devices. Being a part of healthcare, the requirements for the product safety and quality of medical devices are rather high. Manufacturers in the world therefore have to work hard to promote the competitiveness, attempting to achieve corporate goals and supply the best products to medical profession. Core competition combined resources are the sign of competitive advantage. Firms would build excellent competitive advantage through important resource combinations. A company tending to create competitiveness as well as build and lead new markets has to make investment earlier and continuously, apply the imagination to predict, develop, and investigate markets which have not been existed. The research focused on supervisors and employees in the medical device industry. The results reveal notable and positive effects of core competitiveness on strategic alliance and alliance performance, the understanding of how medical device firms apply strategic behavior in the competitive strategic means to reinforce the resource acquisition capability, and the reference for building the competitive advantage after strategic alliance and drafting appropriate competitive strategies for the business management of a domestic firm in medical device industry. It is expected to propose more specific suggestions for firms in medical device industry using core competitiveness in strategic alliance and dedicating to the promotion of competitive advantage.