Abstract
Halal has since perceived the country's remarkable preferred position in creating and advancing the halal business since a long time ago. Malaysia, a contemporary Islamic state with an open economy, has accomplished huge achievements inside the halal circle, spearheaded Malaysia's halal norms and accreditation since the primary 70s. Malaysia has likewise gotten various recognitions from different countries for halal information and affirmation expertise. In November 2019, an attack of COVID-19 in Wuhan, China have come to many countries around the world, including Malaysia. With the increasing number of cases, how does public service announcement (PSA) play its role in disseminating Halal information in the pandemic? Does social media mediate the PSA effectively? This study wishes to examine the effectiveness of PSA towards the increase of halal knowledge among social media users. This study employs a quantitative approach which uses a survey method. Due to pandemic and movement control order, the responses have resulted in 100 respondents only. The analysis includes descriptive, T-test and correlation. It is found that the PSA made through social media does not exert influence on halal knowledge among Muslim teenagers. It reveals the majority for less effectiveness of PSA in social media, which causes most respondents at the moderate and low level of halal knowledge. A further assessment should further investigate the interests of respondents in halal knowledge itself.
Highlights
Muslim consumers have paid more attention to their food in terms of halalness
A few organizations that have relied on public service announcement (PSA) have been legitimately included in discussions on whether the difficulties highlighted with certain media outweigh the financial investment funds that these gifts provide
The compelling public service announcement (PSA) through social media is satisfactory based on the findings
Summary
Muslim consumers have paid more attention to their food in terms of halalness. It is a strong argument in terms of religion and Islamic practice. Through PSAs, a volunteer organization's absolute imaginative power constantly fights the social ills like alcoholic driving, young adult physiological state, quitting of school, bias, and prejudice It makes use of animated characters to influence viewers and to instil awareness of specific topics that may affect their mentalities and, as a result, their behaviour in the world. A few organizations that have relied on PSAs have been legitimately included in discussions on whether the difficulties highlighted with certain media outweigh the financial investment funds that these gifts provide This concern has prompted the Centers for Disease Control and Prevention (CDC), the Office of the Surgeon General, and the National Highway Traffic Safety Administration (NHTSA) to launch an inquiry into the overall impact of "paid versus given" media campaigns on well-being practices (Donovan et al, 1991; Koop, 1988; Public course Traffic Security Organization, 1984). 33% would share the impression gained from the advertisements with their friends (Murphy-Hoefer, Hyland, and Higbee, 2008)
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