A Study on the Public Perception of Public Service Announcements

Abstract

Public service announcements aim for social benefit with short-term formats prepared so as to directly create thought and behavioral changes on the target audience in the form of informative and educational video and voice records. The basic purpose of public service announcements is to ensure people to become more sensitive about the issues such as health, education, environment, women’s rights, disabled people etc., to focus on their problems, and to meet their needs by large masses. Social consciousness is created through the public service announcements by leaving a high effect on the individuals. Within this scope, public service announcements raise and create awareness in the society on certain issues. The purpose of this study is to reveal the effect of the public service announcements on the public. The study will focus on the public service announcements and the social contribution of public service announcements; in the research part, a public service announcement efficiency survey will be carried out in three major shopping malls within Istanbul, Besiktas. The study is important in terms of measuring the effects of public service announcements prepared for social benefits on the society.