Effect of Trust, Satisfaction, Risk Perception, and Quality of Interest to Buy Online Website Using E-Commerce System

Abstract

This study aims to determine the effect of trust, satisfaction, perception of risk and quality website to purchase interest online using the e-commerce system. In this study, using SmartPLS. The objects in this study are the general public. The population in this research was 200 respondents. The sample in this study used a sample of Convenience Sample. The type of data collected is quantitative data by using questionnaires and analyzed using validity and reliability. The results showed that there are significant between trust, satisfaction, and perception of risk toward buying interest online using the e-commerce system. Based on the validity of the test results that show that the entire coefficient indicator has a value of > 0.5 and values Average Variance Extracted (AVE) trust, satisfaction, perception of risk, quality websites and online buying interest above 0.5. It can be concluded that the trust, satisfaction, and perception of risk significantly influence online buying interest by using an e-commerce system.