Abstract
E-commerce is only one of me-Internet technology to provide for facilities in the exchange of information. Ecommerce is divided into two segments, namely business to business e-commerce (trading among businesses) and business to consumer e-commerce (trading between businesses with customers). This study aims to determine the effect of internet technology knowledge to the level of trust the buyer on online shopping, influence the quality of the company to the buyer at the confidence level of online shopping and influence the quality of the Web Site to the level of trust the buyer on online shopping; using simple linear regression and method of Ordinary Least Square (OLS) showed that in doing online shopping, all confidence in the buyer / customer is the dominant factor that online shopping can run. Knowledge of Internet technologies, the company's Quality, quality web site is a factor - a factor that can increase confidence all buyers to make online shopping even make repeat purchases of a product; Confidence high and buyers who do not cause the lower perception of risk transactions, buyers remained cautious in making repeat purchases. Keywords: knowledge of Internet technology, the trust, the company's quality and the quality of Web Site
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