PENGUJIAN ANTESEDENT DARI NIAT PENGGUNA INTERNET DALAM KEPUTUSAN BERTRANSAKSI MENGGUNAKAN E-COMMERCE

Abstract

This study aims to find empirical evidence about the antecedents of the intention of testing Internet users consisting of several factors in the decision to trade through e-commerce. The subjects were 175 consumers of Internet users in Indonesia through a mailing list. This study uses a questionnaire survey instrument. This study identifies the extent to which the reference (antesedent) of intention (intention) of internet users against decisions transactions through e-commerce. In this study tested the hypothesis that there are 10 and 9 hypothesis is proven using software SMARTPLS. From the results of this study indicate that the intention of Internet users in the decision transactions through e-commerce is affected by the privacy, security, confidence (trust), the perception of risk (perceived risk), perceived ease of use (perceived ease of use), the benefits perceived (perceived usefulness ). Keywords : A ntecedent, Trust , P erceived R isk, P erceived E ase of U se, P erceived U sefulness, Intention, e- C ommerce