Effect of Packaged Milk Advertisements on Consumer's Buying Behavior

Abstract

Advertising can influence consumer behaviour by providing information about a product, creating positive associations with the product, and increasing brand awareness. In the case of packaged milk, advertisements aimed at highlighting the health benefits of milk, the convenience of packaged milk, or the taste and quality of the product. These advertisements lead towards increasing demand for packaged milk and influence consumer purchasing behaviour. However, the relationship between advertisements and consumption behaviour can be complex and may depend on a variety of factors, such as the target audience, the content of the advertisement, and the overall marketing strategy. Milk has been a staple of man's diet since the dawn of time, from infancy to old age. This is due to significant regional differences in milk consumption, which are primarily due to insufficient information about milk’s superior nutritional benefits rather than differences in consumer behaviour or market structure.