Abstract
Digital trade is transforming the global economy, and understanding its impact is crucial. This research explores the impact of the rise of the digital market and its effects on Pakistan's GDP and employment. This study shows the potential economic and social benefits, the opportunity to contribute to academic knowledge, and the formulation of effective policies to leverage digital trade for development. Quantitative data analysis on e-commerce revenue, Unemployment rate, GDPpc, Net exports, and Net FDI from 2000 to 2023 has highlighted the potential forecasted revenue from e-commerce and become the largest supplier of goods. The literature and information were mostly obtained from research articles and reports published online like Science Direct, EBSCO, Google Scholar, Research Gate, etc. Thus, since the e-commerce revenue has such a strongly positive correlation with the GDP per capita in Pakistan. However, with the right strategies, it has the potential to generate high revenues.
Published Version
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