EFFECT OF IMPLEMENTING EARLY BREASTFEEDING (IMD) TO PROMOTE EXCLUSIVE BREASTFEEDING

Abstract

Introduction: Early initiation of breastfeeding is beneficial for both mother and baby and determines the success of breastfeeding. The benefits of IMD include reducing the risk of maternal and infant mortality, increasing the success of exclusive breastfeeding for 6 months, and increasing bonding attachment between mother and baby. This study aims to determine the effect of early breastfeeding initiation on the success of exclusive breastfeeding. Methods: This research is an observational, cross-sectional study designed with a retrospective approach. The population in this study were mothers who had babies aged 7-12 months in the Tambakrejo Health Centre Area, Jombang Regency. The technique used to determine the sample in this study used purposive sampling with a total of 60 respondents. Data collection using a questionnaire. Results: The results of the chi-square statistical test showed p value = 0.110 (p>0.05), meaning that there was no relationship between the implementation of IMD and the success of exclusive breastfeeding. The results of the calculation of the prevalence ratio (PR) show that mothers who carry out IMD have a 1.699 times chance of successful exclusive breastfeeding compared to those who do not carry out IMD. Conclusion: There is no influence between the implementation of IMD on the success of exclusive breastfeeding. Suggestion: Future researchers are expected to examine other factors that influence the success of exclusive breastfeeding other than early breastfeeding initiation, such as husband and family support factors and daily food factors consumed by mothers during breastfeeding