Abstract

This study examines the effect of the quality of green education training and green knowledge sharing on adopting eco-friendly technologies in crab agroindustry companies. This study used a quantitative approach, and data was collected through questionnaires from 120 respondents. The results showed that the quality of environmental education training positively and significantly affected the adoption of eco-friendly technologies. A similar positive and considerable effect on the adoption and use of eco-friendly technologies is shown by the practice of sharing green knowledge. In addition, the study results show that the quality of environmental education training positively and significantly influences environmental knowledge sharing. This research provides an essential contribution to stakeholders in the crab industry and the agro-industrial sector, in general, to increase the adoption of eco-friendly technologies by increasing the quality of environmental education-training and sharing of environmental knowledge. In a global context that is increasingly aware of environmental issues, this research can provide direction for industries to consider important factors such as quality of education and knowledge sharing to encourage the adoption of eco-friendly technologies in their business practices.

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