Economics

Abstract

This chapter provides a manifesto for catalysing large-scale economic system change to a well-being economy – one that delivers human and ecological well-being. It covers why such a system change is needed, what a well-being economy is and how previous large-scale system changes have been achieved. It charts the history, strategy and achievements of the Wellbeing Economy Alliance (WEAll), the leading global collaboration of organizations, alliances, movements and individuals working together to change the economic system, from genesis – through formal formation in 2017 – up to the present day. The achievements to date are a testament to the power of effective collaboration across sectors, levels and geographies in pursuit of shared goals in shaping the future. If WEAll is successful in the medium term, it will be as just one element catalysing a broader global well-being economy movement. There is every reason to expect such a movement could prove as successful as Keynesianism and neoliberalism before it in bringing about a new economic paradigm – and, this time, as never before, avoid a major global system collapse.