Abstract
The article is a voice in the discussion on the directions of the evolution of the global economy. The reference plane is a reflection J. Rifkin's book titled: The Zero marginal Cost Society. The article critically analyzed some of the assumptions and conclusions contained in the work of Rifkin. The main topics of discussion included the reality of such principles as the need to reduce the human population, or total elimination of intellectual property rights. On the other hand, the dubious trends was inter alia dominance of communities production in the world economy already about half the twenty-first century. Also pointed to issues relevant to the future development strategies completely omitted in the work of Rifkin.
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