Ecological Concept of Basic Computer Vision and Visual Communication of Advertising under the Concept of Ecological Design

Abstract

With the importance people attach to the harmony of ecosystem in modern society, the concept of ecological design has been adopted in some industries and is gradually being valued and recognized by people. In real life, advertising design and production is an important field of art design. With the rapid development of society and the continuous updating of network information technology, network advertising and visual communication design inevitably collide. As a new form of advertising, network advertising had become a part of people’s network life. This paper analyzes the technical characteristics of image transformation, image enhancement, image restoration, image coding, and image recognition in computer vision processing. Through the image processing algorithm and program of computer, the advertising image can be processed to realize the functions of recognition, restoration, coding, enhancement, and transformation of advertising image. This thesis had studied the visual communication design in modern online advertising under the concept of ecological design. Using computer vision processing technology, this thesis had studied how to process the ecological concept and advertising visual communication content through computer vision technology, which will help to better improve the configuration of online advertising and create a more pleasant visual environment. It is of great significance to promote the rapid development of online advertising industry.