Communication of Advertising Visual Communication Design Art in the Information Network Era

Abstract

In recent years, visual communication design (VCD) has been used in online advertising, but there is little research on the impact of visual transmission in online advertising. Therefore, this paper proposes the communication research of VCD in the era of information network. This paper discusses the main forms of online advertising and the core concept of visual transmission design. Analysis shows that the use of VCD in online advertising can effectively increase the effect of publicity, thus effectively improving advertising. This article studies the aesthetic needs of online advertising, the characteristics of VCD, and combines the design features of visual communication, combined with the needs of network advertising publicity, and puts forward the design principles of visual communication in network advertising. The main design principles are innovation principle, aesthetic principle, humanization principle and comprehensive principle. The above principles basically meet the application requirements of VCD in online advertising, and also play a role in ensuring the quality of design works. This paper investigates and analyzes the number of Internet users and the scale of online advertising market in China. The survey results show that by the end of 2018, the number of registered users and the total number of statistical data of domestic mobile communication netizens have reached 829 million. At the same time, the scale of network advertising market has also broken through the 600 billion mark, reaching 618.2 billion. The analysis shows that online advertising has great market potential in China, and VCD can help improve the effect of online advertising.