Dynamic Analysis of Enterprise Crisis Management in Supply Chain Financial Environment

Abstract

With the rapid development of sci & tech and the continuous progress of social economy, the work level of enterprise marketing is also constantly improving, but at the same time, it will encounter different degrees of crisis. Crisis management is a necessary means for enterprises to keep up with the times, adapt to changes in the market environment, and constantly challenge their marketing strategies. From the perspective of marketing, enterprises must conduct in-depth analysis of the internal environment and external environment caused by the enterprise's marketing crisis. The main reason for the supply chain to cause marketing crisis is the loose relationship between supply chain enterprises and the information asymmetry in supply chain management. To achieve the expected strategic goals, supply chain enterprises objectively require the establishment of close cooperative relations between supply chain enterprises to form a win-win situation of shared profits and shared risks. Combining the supply chain financial environment, this paper makes an in-depth analysis of the special performance of the enterprise marketing crisis from the perspective of marketing, and discusses the main countermeasures for the strategic management of enterprise crisis.