Abstract

Nowadays, market competition is not just pure competition among various enterprises, but supply chain management competition in market economy. Since new changes are taking place in market competition, supply chain management development should be enhanced continuously. So, giving great impetus to supply chain management can boost in-depth implementation of marketing work and then drive sustainable development of the enterprise. This paper sets forth enterprise supply chain under marketing perspective, discusses the important value of supply chain management for enterprise marketing and proposes several countermeasures to enhance supply chain management under marketing perspective.

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