Dow's Morand wins 1975 CMRA award

Abstract

M. H. P. (Pat) Morand, vice president for marketing at Dow Chemical U.S.A., is the recipient of the Chemical Marketing Research Association's annual memorial award for 1975. The award, presented last week in New York City, cites the Dow executive for his contributions to the acceptance of marketing research within his company and throughout the industry. A $1000 grant accompanies the award. Morand, a chemical engineering graduate of the University of Cincinnati, will assign the honorarium to that school, to be used to further the study of chemical marketing research. Dow will make a matching contribution. Morand began his career at Dow in 1949, working on coating formulations. But he soon switched to selling and marketing, working his way up through the ranks. He became sales director for plastic materials and products in 1967, manager of the plastics department in 1969, U.S. area director of marketing in 1970, and vice president in 1971. When I ...