Abstract
This paper analyzes the literary magazine Lovor which was published in 1897. Like other literary magazines of the period, Lovor had a short life, lasting only 12 issues, from January 10 to June 25 1897. Editor-in-chief of Lovor was a prominent Croatian writer Rikard Katalinić Jeretov. The aim of this paper is to show the impact of the Lovor on the development of cultural life and on the awakening of national consciousness in Zadar at the time. Quantitative and qualitative content analysis was applied to analyze the thematic structure of all literary genres published in 12 issues of the magazine: poems, sketches, short stories, reviews, various articles, travelogues and information / news. Research has shown that these kinds of literature in Lovor contributed to the development of cultural life in Zadar, spreading knowledge about Croatian culture, whether in poems, patriotic poems, sketches and short stories on social issues; articles with interesting information about Croatian writers and their works, or in the news / announcements in which readers had the opportunity to learn news from the cultural life of the country and from abroad, and about new poetry books and other literary works.
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