Abstract
Like quantitative content analysis, qualitative content analysis is an empirical method of social sciences for analyzing live or recorded human communication such as → Newspaper articles, protocols of → television news or programs, transcripts of → interviews, or protocols from → observations (→ Content Analysis, Quantitative). This written or transcribed material is called text material in this context (→ Text and Intertextuality). From a general perspective, there are two main differences between quantitative and qualitative content analysis. First, quantitative content analysis works deductively and measures quantitatively. In this respect, quantitative content analysis decomposes the text material into different parts and assigns numeric codes to these elements or parts. Of course, such parts are not just words, but are rather issues, statements, arguments, or bundles of → meaning. By contrast, however, qualitative content analysis works inductively by summarizing and classifying elements or parts of the text material and assigning labels or categories to them. In this respect, qualitative content analysis searches rather for “coherent” meaning structures in the text material.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
