Abstract
The proliferation of online shopping has had profound effects on traditional retail business models while also stimulating consumer spending. Online shopping's meteoric rise is altering the retail landscape by substituting efficiency and impersonality for the time-honored practices of brick-and-mortar establishments and personal interaction with customers. Although retail is always changing, the advent of e-commerce has brought about a dramatic shift. Consumers may make educated purchasing choices without leaving the convenience of their own homes thanks to the wealth of information available to them online in the form of product descriptions and reviews written by other customers. In addition, customers may now enjoy a level of convenience that was previously impossible, since some businesses now provide shipment and distribution on the exact day of purchase. Although the development of retail through time is to be expected, the introduction of electronic commerce is revolutionary.
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