Strategic Service Quality Management for India's Banking Sector

Abstract

Every service industry that wants to maintain its competitive edge must prioritize the happiness of its customers. Competition in India's banking sector is fierce due to the presence of both long-standing banks and newer entrants. Banking industry leaders must prioritize the satisfaction of their clientele by providing superior service and goods. To maintain their competitive edge, banks must regularly test new approaches. As a result, this study aims to investigate how service quality affects clients' happiness in India's financial sector.