Abstract
Key word: Internet +, retail business, business model innovation Abstract. Facing the great impact brought about by network retail and also the increasing operation cost, traditional retail business model meets with unprecedented challenge. In the Internet+ age, big data not only brings choice convenience to consumers but also produces huge impact on traditional consumer behavior, which makes the traditional retail business face the challenge of informationizaion, rapid response to customers' demand, the profitability model, operation cost, and entry and exhibit barrier. Thus, the development trend of retail business model in the Internet+ age will mainly innovate in retail operation concept, customer value proposition, critical business process, omni-channel marketing way, retail business subdivision and fusion and so on.
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