Abstract
Combines the traits of the new retail sector with the new retail business model as its subject of study. Because Freshippo is the current benchmark company for new retail in China, this paper examines business model innovation for retail businesses in the context of new technology and a new consumer environment by focusing on the challenges Freshippo faced during its development and potential solutions. Freshippo must completely comprehend the issue as it is and emphasize its own unique qualities. They need to conduct refined management, make full use of the logistics equipment, and enhance delivery management.
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