Abstract
ABSTRACT The World Heritage pilgrimage routes known as Kumano Kodo have attracted both Japanese and international tourists to the rural area of Japan. By focussing on the two types of emotional experiences, namely awe and ideal affect, this research aims to investigate whether greater understanding of Kumano Kodo (a) influences awe experiences and (b) helps minimise ideal-actual positive affect discrepancies, when watching a virtual reality video of a Kumano Kodo walk. Through an experimental study involving a video, we found that greater understanding of Kumano Kodo neither significantly influenced awe experiences nor reduced the ideal-actual positive affect discrepancies. These null results are discussed in relation to the temporal aspect of awe in tourism contexts and the sources of tourism information-stimuli.
Published Version
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