Abstract
Shan Lin is Assistant Professor of Marketing, College of Business, Lewis University, Romeoville, IL 60446 (phone: 815-836-5804, email: linsh@lewisu.edu) William T. Ross Jr. is Voya Financial Global Chair and Professor of Marketing, School of Business, University of Connecticut, Storrs, CT 06269 (phone: 860-486-8491, email: bill.ross@business.uconn.edu) Hongju Liu is Associate Professor of Marketing, School of Business, University of Connecticut, Storrs, CT 06269, (phone: 860-486-8397, email: hliu@business.uconn.edu)
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