Abstract
ABSTRACT This study investigates the characteristics and flexibility of QR and its impact on consumers’ intention to pay tips in the restaurant. Through Prolific, we collected 325 consumers’ opinions on using QR codes when they ordered food at restaurants. The results demonstrate that the quality of app design and time-saving have significantly improved consumers’ intention to use QR codes. Moreover, the app’s quality and various food services do not impact consumers’ intention to use QR codes. Interestingly, consumers’ intention to use QR codes negatively impacts consumers’ pay tips. The findings provide holistic implications for improving the restaurant industry’s performance. Findings suggest that the restaurant industry must prioritize user-friendly QR codes by considering design elements, including visual appeal, clarity, readability, and relevance of the restaurant menu. This study is essential and provides insights that could help the restaurant industry modify its approaches to QR codes and encourage consumers to pay tips.
Published Version
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