Abstract
Fashion and style are largely the products of discursive fields where individuals with varying degrees of power can dictate trends and “proper” manners of dressing. As with other fields, bloggers and influencers have increasingly challenged the traditional fashion media’s expertise. This paper seeks to explore how influencers who give male fashion advice construct and deploy their perceived expertise. To do so, this paper uses a Multimodal Critical Discourse Analysis to examine videos posted to TikTok and Instagram Reels by nine men’s fashion advice influencers. By comparing videos by multiple influencers, the paper recognizes the repeated signs and discourses which demonstrate expertise in fashion but also reproduce hegemonic discourses.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
