Abstract
This study contributes to the broader discourse of mediated strategic political communication by providing insights into how a rarely studied elected government official (Vice President) uses authenticity cues on social media to construct her public image. Using the case of US Vice President Harris, the study adopts a Multimodal Discourse Analysis to uncover how she strategically displayed authenticity in her first 90 days of office. Findings indicated that she enacted authenticity through her tweets that showed her close relationship with President Biden, her interactions with citizens of different age groups, her official addresses, her expression of inner thoughts, and her display of intimate working environments. The study also discusses the broader implications of findings for strategic communication on social media.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
