Abstract
RESUMO O objetivo deste trabalho é discutir a necessidade de se pensar os memes a partir da perspectiva de um letramento visual crítico. Mais especificamente, buscamos analisar como os memes são utilizados em práticas sociais instauradoras ou mantenedoras de relações de dominação de gênero e explicar como a ideia de um letramento visual crítico pode ser útil para se contrapor a esse tipo de fazer discursivo. Desenvolvemos essa discussão à luz dos conceitos de multiletramentos, de letramento visual crítico, da Teoria Social Crítica e das metafunções da linguagem visual.
Highlights
In 1976, Dawkins1 introduced the term meme to tell us about the process of cultural transmission that occurs in the space of human communities
The author seeks to take into account the characteristics of singularity of the human species from a Darwinian model2 to think about cultural transmission
Until the ideological aspects of the images were not emphasized.17. For such an argumentative undertaking, we use the sense of ideology, according to Thompson (1990)18 and Fairclough (1992),19 understanding it as the meaning in the service of the maintenance or establishment of relations of domination,20 that is, as a network of
Summary
In 1976, Dawkins introduced the term meme to tell us about the process of cultural transmission that occurs in the space of human communities. This work aims to discuss the need to think memes from the perspective of a critical visual literacy, which theoretically and methodologically assists the analysis of memes as both social practices that instill and/or maintain relations of gender domination, as well as a countervailing feature to this kind of discursive production. We develop this discussion in the light of the concepts of multiliteracy, critical visual. The corpus of this research consists of a meme taken from the webpage Moça, não sou obrigada a ser feminista 4 [Girl, I am not obliged to be a feminist 4]12 – a wellknown antifeminist page on Facebook. It became so famous for its controversies that it has been punished countless times for spreading intolerant messages
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