Abstract

Yellow journalism is widely believed to have grown out of a circulation battle between Joseph Pulitzer and William Hearst in the 1890s. Most scholarship on its inception has been confined to newspapers in large Eastern cities. To date, little study of the period’s journalism has investigated whether, and to what degree, elements of yellow journalism were practiced by newspapers in Western US states and territories. This examination of the Arizona Republican in the 1890s shows yellow journalism was not confined to the East where it was incubated; in territorial Arizona, yellow journalism flourished. Needing to attract readers in a competitive newspaper market with a growing population, the newspaper did so with large headlines, scurrilous reporting, attention-grabbing news, and illustrations. Beyond the Eastern United States, the same force which brought on yellow journalism—publishers’ needs to attract huge readerships—fueled the practice on America’s territorial frontier in the Arizona Republican.

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