Abstract
In The Real Wealth of Nations, Eisler proposes a holistic view of the economy, which would include the caring sectors—the household, unpaid community work and the environment—as an alternative to market-oriented economic models that have proven ineffective in dealing with the problems facing our local and global communities. Her inclusion of language change as part of a strategy for economic transformation implicitly recognises the socially constitutive function of discourse, a notion put forth by critical linguists. Based on these economic and linguistic perspectives, this article reports on a study that examined the social knowledge about poverty constructed through selected discourses to determine whether they communicate a narrow or holistic view of the economy. It proposes that economic planning for poverty reduction build upon the process of language change towards a caring economy as revealed by the study.
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