Abstract
The background of this research comes from the viral post of Mang Oleh’s homemade named Odading cake. Well-known uniquely reviewed by a man named Ade Londok. The controversial diction that is used by Ade Londok is very interesting, unusual, and of course, amusing. His entertaining figure with his unusual review style made this man from the city of Bandung go viral. Previously, it was well-known that Ade Londok was promoting a typical Bandung home made cake called Odading in an amusing manner. He promoted Odading with his mixed accents, between Sundanese and Indonesian. He also slips in a tickling rhyme so that it makes his figure interesting to be viral. The approach used in this research is critical discourse analysis that used a video of Ade Londok and the script of his speech as the source to collect the data. The findings show that the content used Abstract word, Special word, Popular word, and Jargon. It can be concluded as in its original, primary meaning, refers to writers’ or speakers’ distinctive vocabulary choices and style of expression.
Highlights
The term “discourse” is used within the broad study of Critical Discourse Analysis (Fairclough, 1999; El-Sharkawy, 2016)
The present study aims to see the kind of diction that was used by Ade Londok in his speech toward the promotion of Odading homemade cake
This study focuses on the analysis of diction used in Ade Londok’s words to persuade people to buy Mang Oleh's homemade odading cake
Summary
The term “discourse” is used within the broad study of Critical Discourse Analysis (Fairclough, 1999; El-Sharkawy, 2016). Categorical case in point of communication in the metier of lyric is of titled discuss “meaningful symbolical behaviorism is d wide outlined (Bloommaert, 2005; Johnstone, 2018). Johnstone (2018) cited “discourse” therein feel shaped as a deal noun. Gee (2014) highlights in dissimilar insight of Critical Discourse Analysis. Gee (2014) pointed out the study of language at use is Critical Discourse Analysis. It is to say items and to-do items It is a study of the senses that we give lyrics and our actions when we use lyrics in a particular structure. Critical Discourse Analysisis known outlined as the cognate of lyric supra the level of a time the judgements combine to create pregnant coherence, and accomplish objects
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