Dilemmas and Strategies of Personalized Communication in Omni-media Era

Abstract

Traditional ways of hosting and the single media image have made the audience in the omni-media era feel aesthetic fatigue. In order to break this bottleneck, the hosts should make full use of the strategy of personalized communication by means of innovating their media image, professional ability, personal qualities, and so on. Based on the current theory, this paper effectively refines and complements the concept of personalized communication to explore its new features in the era of convergence media. It reveals the important role of personalized communication in practice and puts forward some dilemmas that should be paid attention to. Finally, it provides new strategies for the promotion and transformation of the hosts in the omni-media era in terms of image, skill, content, and platform.