UNDERSTANDING THE CULTURE OF COMMUNICATION IN THE COLLEGE OF ARTS AND LETTERS OF BULACAN STATE UNIVERSITY-MAIN CAMPUS

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Communication is the backbone of any academic institution. It enables collaboration, productivity, and innovation. This study explores the communication culture within the College of Arts and Letters (CAL) at Bulacan State University Campus. The goal is to understand the dynamics shaping communication practices, barriers, and strategies among administrators and faculty. Communication is crucial in educational settings, as it affects organizational unity, teaching quality, and student outcomes. Using communication theories and practices, the study uncovers the mechanisms driving communication interactions within CAL. Communication practices in modern educational settings are undergoing significant changes. As new technologies emerge and global competition increases, administrators and faculty face evolving challenges. This study examines communication within the CAL organization, exploring how administrators and faculty navigate these changes and use communication strategies to foster positive working relationships and improve instructional quality. The research takes a careful and thorough approach, using both numbers and stories to understand the communication culture within CAL. By surveying administrators and faculty, the study explores their views on communication practices, challenges, and strategies. Additionally, indepth interviews and group discussions provide valuable insights into the real-life experiences and perspectives of key people involved, deepening our understanding of the communication dynamics at play. The study reveals a diverse and interactive communication environment within CAL, marked by open discussions, information exchange, and collaborative problem-solving. However, the research also identifies common obstacles to effective communication, ranging from noise and poor feedback to insufficient communication channels and psychological barriers. Additionally, the study examines faculty perspectives on job performance, leadership capabilities, and communication dynamics with management, providing valuable insights into the relationship between individual attitudes and the organizational communication culture. Building on what we've learned, this study suggests ways to improve communication practices within CAL. From specialized training programs to optimizing communication channels and promoting a culture of open communication and collaboration, these recommendations provide a path to cultivating a cohesive, inclusive, and effective communication environment in the college. By exploring the communication culture at CAL, this research lays the foundation for nurturing a thriving academic community that supports learning, innovation, and growth.