Abstract

. Globalization is expanding the scope of employment forms in the labour market. The digital transformation of production effects both the Economy and Employment. The production processes automation requires constant updating of knowledge and increasing the competence of employees, high readiness to adapt to new conditions and mechanisms for the formation of Social and Labour relations. Such changes affect the functioning of society, contribute to the establishment of a new level of quality of life, when people’s priorities are changed, the needs for self-realization and intellectual development become a priority by increasing the educational level, qualifications, and improving their own skills and competencies. Technological changes, on the one hand, can lead to job displacement and technological unemployment, and on the other hand, increase worker efficiency and increase their wages. These two trends are not necessarily mutually exclusive. With the advent of the digital platforms, some professions are being automated and others are being reorganized. This has led to the emergence of alternative operating mechanisms, in particular the “Gig economy” or Concert economy. Gig economy is a labour relations model based on the short-term contracts or informal agreements (Uber, Lyft, TaskRabbit, GrubHub, Postmates).

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