Abstract
AMID THE FANFARE OF WEB SITES and other digital environments, Alan Siegel reminds companies, now more than ever, to always “speak with clarity, cohesion, and resonance.” The opportunity offered by technology is that the “corporate voice” can now become the corporate conversation—an “inner voice” for exchanging information within an organization, and a “window into a company” that lets outsiders participate in the dialogue. As models for success, Siegel offers examples and guidelines for navigating this dynamic identity territory.
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