Strategic management of industrial enterprise digital maturity in a global economic space of the ecosystem economy

Abstract

Most traditional businesses are now in the early stages of a digital transformation process that is essential to stay competitive. One of the distinctive features of the digital environment is the development of ecosystems that change the established rules of competition and business conduct, and break down the boundaries between industries. Therefore, the purpose of this article is to explore the possibilities and formulate recommendations for the use of business ecosystems as a strategic factor in the development of traditional industrial enterprises. The analysis of research in the field of creation and functioning of business ecosystems was carried out, the features and strategic advantages were highlighted. It was shown that the business ecosystem is only one of the successful management models in the digital economy. The factors of choosing the preferred model are picked out: the stability of the industry, the features of the value proposition and the level of coordination of partner companies required for its creation. The necessity is noted and clarification of some provisions in the field of strategic management as a methodology for managing the development of industrial enterprises (in terms of the limited scheduling, modular and “two-speed” format of the digital transformation strategy) is formulated. The characteristics of models for assessing the digital maturity of an enterprise as a tool for managing its development are given. In the context of the growing role of business ecosystems in economic development, it is proposed to supplement such model with a block for assessing the readiness of an enterprise for partnership. A model of strategic management of enterprise development in a digital environment has been developed based on an assessment of the gap in terms of digital maturity.