Digital Transformation in Business Operations Management

Abstract

The development of technology and digital transformation are important factors in improving business performance in Indonesia, with the government and companies needing to face challenges and implement efficient operational management to stay competitive in the digital era. The purpose of this study is to determine the application of digital transformation in business operational management. The method used in this research is a literature study method with a qualitative approach. The data analysis uses Miles and Huberman analysis, namely Data Reduction, Data Display, Conclusion Drawing / Verification. Research results in the advancement of information and communication technology have triggered digital transformation in business operational management, changing the way companies plan, organize, manage, and supervise the production of goods and services. This transformation enables companies to adopt digital technologies such as the Internet of Things, artificial intelligence, cognitive computing, advanced robotics, cloud technologies, blockchain, and big data to improve their efficiency, productivity, and competitiveness. Successful operations managers are those who understand and utilize these technologies, so as to better achieve company goals, respond quickly to market changes, and avoid gaps between customer expectations and traditional business models. Digital transformation has become key in managing efficient and sustainable business operations in an ever-changing era