Abstract
The aim of the article is to analyze current technologies trends in the field of personnel management. The introduction of digital technologies in the activities of enterprises in different countries of the world has been analyzed. A comparative analysis of traditional and digital technologies allowed to determine the effectiveness of the latter has been conducted. Modern trends in HR management have been distinguished. SWOT-analysis of digitalization of staff processes at the enterprises which determine prospects for further using of digital technologies in business has been conducted.
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