DIGITAL INITIATIVES OF HARYANA GOVERNMENT AND FARMER'S WELFARE

Abstract

The agricultural landscape in Haryana, India, has undergone a transformative shift with the advent of digital technologies, specifically E-Portals encompassing social media and mobile applications. Digitalization presents the opportunity to assist in tackling the agricultural sector's challenges and improve productivity and sustainability. Digital initiatives (E-commerce and E-Portals) in agriculture have a significant positive impact on agricultural production efficiency. It encourages rational allocation of agricultural factors and promotes sustainable development.Based on Available data from national surveys and existing literature on the implementation and effects of digital portals, Mobile applications, and social media in agriculture utilization of digital technologies. The study adopted a mixed-methods approach, data taken from different sources like combining surveys, national surveys, existing literature, and data analytics to evaluate the adoption and utilization patterns of E-Portals, mobile applications and social media among farmers. The study aims to analyze the impact of E-Portals on farmers lives in Haryana. The research paper will focus on the E-Portals, Mobile apps and social media initiatives run by Government of Haryana. This research paper explores the multi-sided impact of these technological involvements on farmers in the region. Through a comprehensive study, we investigate how E-Portals have influenced various facets of farming practices, socio-economic conditions, and overall welfares of farmers in Haryana.Findings of this study reveal the extent to which farmers have integrated digital platforms into their daily routines for tasks such as market information access, crop management, financial transactions, and community engagement. Furthermore, the research explores the implications of E-Portals on improving market linkages, enhancing agricultural productivity, and contributing to sustainable farming practices.In addition to the positive outcomes, challenges and barriers faced by farmers in adopting and adapting to E-Portals are also analyzed. Issues such as digital literacy, connectivity constraints, and the socio-economic divide are examined to provide a holistic understanding of the technology's impact on different segments of the farming community.The research contributes valuable insights for policymakers, technology developers, and stakeholders aiming to enhance the effectiveness of E-Portals in agriculture. By understanding the dynamics of technology adoption among farmers in Haryana, this study aims to inform strategies that can bridge existing gaps, promote inclusivity, and ensure sustainable development in the agricultural sector. The study finds that regional digitalization can significantly raise agricultural total factor productivity, particularly in economically underdeveloped areas.