Strengthen or weaken? Research on the influence of internet use on agricultural green production efficiency

Abstract

With the rise of “Internet + Agriculture”, existing related research has focused on the impact of Internet use on agricultural productivity. However, few studies have considered the impact on agricultural green production efficiency. This paper employed the SBM model to calculate the agricultural green production efficiency using the observation data of 459 farmers in Shaanxi, Shanxi, and Henan provinces. Further, the influencing factors, their nonlinear impact, and even the effect of using the internet on agricultural green production efficiency were analyzed. The results show that corn’s average agricultural green production efficiency is 0.44, with the main peak distributed in a low-level range. The impact of the Internet use on agricultural green production efficiency is positively moderated by rural infrastructure, household assets, and educational attainment. Age and arable land area significantly impact agricultural green production efficiency. The endogenous switching regression model (ESR) shows that the agricultural green production efficiency of farmers who do not use the internet will increase by 41.45% if they use the internet. Internet use has a “U-shaped” impact on agricultural green production efficiency, and the threshold value of the farmers’ expenditure to income ratio is 0.0886. The policy aimed at improving agricultural green production efficiency and popularizing Internet use should, therefore, focus on strengthening the emphasis on increasing agricultural green production, increasing investment in rural human capital, providing green production subsidies and green production skills training, improving infrastructure construction in rural areas, integrating and enriching agricultural-related information on the Internet.