Digital business transformation as an element of crisis management

Abstract

The relevance of the problem of developing effective anti-crisis strategies in conditions of increasing uncertainty and unpredictability of internal and external environment of enterprises is substantiated. The necessity of formation of active anti-crisis strategy in connection with frequent crises in activity of entrepreneurial structures is studied. It has been established that the crisis on the one hand is a destructive process that threatens the stable existence of entrepreneurial structures, and on the other it is constructive - since it forms the prerequisites for their transition to a qualitatively different level of development. It is proposed to use the tools of digital business transformation as an element of crisis management. The possibilities of applying digital business transformation in different business areas have been investigated. The following areas of digital business transformation are defined: business functions, business processes, business models, business assets, business culture, business ecosystem. It has been determined that digital technologies allow to obtain significant advantages for small and medium-sized businesses, among which it should be noted: improving business operations, stimulating innovation and ensuring the growth of enterprises, changing existing and developing new business models, expanding marketing opportunities. It is substantiated that digital transformation is simultaneously aimed at improving existing business processes and creating competitive advantages by changing and creating new business processes within the enterprise.