Digital business ecosystem: social significance and key determinants

Abstract

The article focuses on the study of the issue of transition from traditional business models. to ecosystems of the digital economy, which today is the basis of building a prosperous society. It was determined that the digital entrepreneurial ecosystem is a dynamic network, the participants of which are interdependent and interconnected within regional territorial economic systems. It has been proven that each ecosystem is unique and divided into two types - a solution ecosystem (which creates or provides goods or services by coordinating various market participants) and a transaction ecosystem (which connects independent producers of goods or services with customers through a single platform). During a comparative analysis of digital entrepreneurial ecosystems with other formal entities, it was determined that the ecosystem may not require a mandatory territorial community of participants, unlike a cluster and business incubator, and is also the most flexible and dynamic, providing conditions for the creation and rapid growth participants based on their increased interaction and application of digital technologies. It was revealed that in the process of creating a new dynamic model, namely a digital entrepreneurial ecosystem, one should take into account the catalysts of economic activity: peculiarities of financing the entrepreneurial sphere; state business support programs; free business training; distribution channels of ecosystem research and development; openness of the market; formation of innovative, informational, financial, logistical, digital infrastructure, as well as compliance with cultural, social and environmental norms. It is noted that a rationally formed digital entrepreneurial ecosystem as a dominant form of joint economic activity enables participants, namely enterprises or individuals, to be adaptive, minimize their own costs, establish communication with consumers, individualize interaction with contact persons, more promptly implement the values of their activities for population - high-quality new products and services, expand the consumer base, receive regulatory, infrastructural and innovative support from state structures.